THURSDAY, MAY 16, 2019
WeWork Bryant Park

A 1-day sales conference for promotional products pros.

Amp your sales. Up your game.


commonsku Sessions logo

About commonsku sessions NYC

Sales growth is a passion.

But there’s a gap in the market for sales-specific training in this business for the modern distributor.

Until now.

commonsku sessions is the promotional products industry’s only 1-day conference for distributors dedicated to thriving in sales. From top-line growth to bottom-line profitability, all aspects of the sales process and relationship will be explored: finding new business, landing new business, expanding your portfolio, working only with winners, creating and exceeding personal goals, liberating your sales potential from the tyranny of non-essential tasks, and communicating with clients in ways that lead to high-octane results.

Led by notable industry sales pros who have been there, done it, and are willing to share all the secrets, we’ll move beyond the basics and introduce you to new perspectives and new tactics that lead to exciting change and explosive growth.

commonsku sessions is an intense, creative, and instructional (yet inspirational!) experience - join us for a full day of rock-solid sales advice and get ready to grow!


Mark Graham


Catherine Graham


Bobby Lehew


Samantha Kates


Adam Cott

In Record Time

Lisa Pine

Axis Promotions

Joseph Sommer

Whitestone Branding

David Clifton



9:30 - 10:30am


10:30 - 11:15pm

Growing Your Sales

How to Steal Market Share from Other Media

The studies have circulated for years about how promotional products are less expensive and more effective per impression than any other media, but have you used this information to actually inform buyers and shift spend to promotional products from poorer performing forms of advertising like broadcast, digital, print, and mobile? In this session, you’ll learn the impact of each media type and hear directly from David Clifton, a former Marketing Executive at Dell, in order to understand how marketing departments think and how you can expand your client’s budget in a way that exponentially grows your sales and creates significant results for your buyers.

11:15 - 12:00pm

Attracting New Leads

The Floodgates: Create a Never-Ending Pipeline of New Business

Icon link for Catherine Graham

Catherine Graham

Your #1 account should command no more than 10% of your total sales but most salespeople rarely have that diverse of a portfolio. What’s worse, most salespeople have no action plan for new customer acquisition. It’s a crazy-busy, deadline-driven business and you are so consumed with taking care of clients that you barely have time for business development. But in this session, you’ll learn how to take advantage of the small slivers of time in your day to create a never-ending pipeline of new business. You’ll learn shortcuts to prospecting for new customers, how to cultivate proactive habits with new techniques, and you’ll make new customer acquisition a regular occurrence that creates new sales growth.

12:00 - 1:00pm


1:00 - 1:45pm

Nurturing Leads

Storyselling: Enchanting Your Customers Through the Power of Story

Icon link for Bobby Lehew

Bobby Lehew

Storytelling is the magic by which we move prospects and buyers. Behind every successful sale, and behind every successful business, is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience, attract more of the right kinds of customers, and significantly grow your sales. In this session on storytelling, you’ll take successful sales experiences and learn how to translate them into stories that are compelling and that inspire change. You’ll learn how to shape your unique value into a story worth telling, and you’ll learn how to transform an ordinary transaction into an extraordinary story worth remembering.

1:45 - 2:30pm

Growing Your Sales

Panel: Turning Grit to Gold - The Pros Speak

What does it take to “make it” in sales in this business? Grit? Smarts? Boldness? Ingenuity? What attitudes shape the most successful pros and what makes them tick? Join us for a raw and honest look inside the hustle of some of the most successful sales pros in the industry today. You’ll hear their stories of hard-won successes, failures they learned from, the essential advice they would tell their younger self, and what priorities make the most rewarding experiences. Join us as explore lessons from the trenches about how to turn grit into gold!

2:30 - 3:00pm


3:00 - 3:45pm

Engaging Customers

Appealing to the Modern Buyer: How Engagement Commerce Ignites Sales Growth

Icon link for Mark Graham

Mark Graham

E-commerce in the promotional products industry today is largely a transactional experience and while transactional e-commerce is a fast growing sector, it’s not the most successful model that’s working in the e-commerce space. In this session, you’ll learn about the “other e-commerce”, Engagement commerce, the commerce that commands over 70% of the industry’s sales. Engagement commerce fuses an efficient digital buying experience with your customer and all of the deeply creative and strategic value your team offers through consultation. In this session, you will learn what B2B buyers want from the modern, progressive distributor, how relationships and creativity can be applied to B2B commerce, and how to position digital+personal engagement in a way that significantly grows your sales.

3:45 - 4:15pm

Converting Leads into Customers

Psychology of Sales: Learn the Secret Weapon to connect, relate and increase sales

Icon link for Samantha Kates

Samantha Kates

What if there was a secret weapon that transforms how you communicate to your prospects and buyers in a way that commands their undivided attention? The best salespeople know how to pivot: their situational awareness is keen and their intuition about their buyers is sharp, and the good news is, this is a learned skill. In this session, you’ll learn how to build trustful and genuine relationships with your prospects and customers by exploring how you are wired and how your personality (and your customer's distinct personality) affects your sales outcomes. In this session you will:

  • Get to know the four distinct customer personality types
  • Clarify your strengths so that you can play to your strengths
  • Learn how to quickly create stronger connections and better listening skills
  • Master the art of situational awareness by learning to pivot toward your buyers’ preferences

4:15 - 4:45pm

Creating Advocates

How to Double Sales without Adding a Single New Customer

Icon link for Catherine Graham

Catherine Graham

Distributors who serve their clients well have secured the most important asset that provides them leverage into much bigger sales: trust. Your buyers trust you. And within your top accounts hide a goldmine of other selling opportunities to discover: new contacts to explore and new areas to expand. The fastest way to grow your sales is with existing business, in this session, you’ll discover how to open up new areas with customers where they have never considered using promotional products before. Learn the art of demand generation, how to create budget where it didn't exist previously and how to steal market share from other advertising mediums.

4:45 - 5:45pm

Sessions Social @ Southwest Porch

An opportunity to wind down from a busy day, grab some food and drink with your old and new friends.

Address: 41 W 40th St, New York, NY 10018



54 W 40th St,  New York,  NY  10018,  USA

Click here to book a room at Sister City

How To Get There

Transit Instructions - WeWork is located across Bryant Park, accessible from 5 Avenue-Bryant Park Station on the 7.

Frequently Asked Questions

Who was commonsku sessions designed for?

commonsku sessions was created for the distributor selling owner and their sales teams. This event is designed to give sales professionals a shot in the arm and a new perspective on how to sell better in 2019.

We also recognize that not all sales people can make our other events (skucon, commonsku University and skucamp) so commonsku sessions offers an opportunity for cost effective, sales education for sales people in major markets across the US.

What is the schedule for commonsku sessions?

commonsku sessions is a 1 day event that will run from 10:30am to 5:30pm. We designed the event so people can beat the worst of rush hour on the morning commute and arrive as refreshed as possible for a day of great learning. Please check the individual city cites for the specific start/end times.

How is commonsku sessions different from skucon and skucamp?

Each of our events are designed with different themes in mind.

skucon focuses on high-level education and inspiration for any role. It is hosted the day before The PPAI Expo in Las Vegas.

skucamp is a 3-day business planning bootcamp for executive level distributor and suppliers to plan their year ahead.

commonsku sessions is a 1-day conference for distributors dedicated to thriving in sales. It was designed as we saw a gap in the market around sales focused education for distributor selling owners and their sales teams.

Will this event teach me how to use commonsku?

This is not a commonsku application training event per se. We will be giving you actionable tips for improving your sales which may include using tools like commonsku.

What’s included in my registration fee?

All classes, resources, food, drink and commonsku merch is included in your fee. We serve snacks in the morning/afternoon, lunch and food/drink at our closing reception.

Is there a cancellation policy?

There is a full refund available until Feb 28, 2019. There are no refunds after this date.